On this thread I will not be talking about what might be and not be good “web design”, I will be talking about what I know works when it is implemented as far as getting back in return good hits with the search engines.
There are several main “rules of thumb” for SEO and I will cover those first. SEO is like a challenge, a sport, where you can do hundreds, if not thousands of little things that equal “SEO brownie points” and for any search query, the website that has the most brownie points for that particular query comes up first, theoretically at least.
## The Big Three:
Title: The title of the webpage can be depending on the web browser something the viewer might not even see, however it is something that ranks importantly with the search engines! As far as SEO goes, many web people do not use the title field correctly.
If your company name does not directly fit within the normal search queries being made for that page, then the company name ought not be there. Same for any other words that do not directly describe that page plus most likely add a city/state/area and maybe a phone number
URL: URLs can be one of your best bang for the buck in whitehat SEO ‘trickery’ and I will go into this more when posting on just URLs and domains.
Though there seems to be a limit on the characters read and post by the search engines for the titles (most like the number is 57), there does not seem to be a limit within the URL string. So I like placing all my “sub” pages, which is anything that is not the index page usually and putting them in folders nested within another. Why do this? Because the folders can be named appropriately for city, phone numbers, specialties, on and on. With Freeway Pro the limit was/is 127. From what I am learning tonight is that with PG I would create a file and folder structure on my Mac and import it into PG. And that I guess means there is no set limit.
The actual webpages made with Freeway also had the 127 character limit.
Usually no one sees the long URL links because it is a button, menu or the like they are clicking and if it is see on the search engines, the size of it attracts the prospective customers because they see the words they are looking for.
Body: Yeah, like this is gonna be the first time you’ve ever heard it! Right here and now…
Content is KING!
Your “content” represents what you have learned about the client’s business and their needs. Images do a lot for the viewer, but not much for the search engines and NOTHING if you do not use the image alt tags. So for all the images, somewhere on that page should be the words that describe or say what the images says.
One mistake that you will see often on the web is the header being important keywords, along with a phone number and they are images and not HTML text. Again, those keywords and phone number need to be in text somewhere up close to the top. (If there is a way to turn ON the option to have any text phone number be touchable on a mobile in Pinegrow, please let me know.)
Less is more! I am not saying use less words, what I am saying is when the subject is changed, the thought goes to another place, make it another webpage. Don’t be afraid to make good descriptive webpages, each of its own subject. Then you make the title and URL match that page somewhat.