big photos and focus on colour schemes
a bit limited to make your website different.
ask the general person on the street what they prefer
oh I can tell you if you gives them a 2advanced website and a generic layout today… I can tell you they probably choose the flash one.
(and remember these are your customers or potential customers)
But I agree the content is the most important thing.
Anyway probably in a near futur website will be app, like way more complicated on code to provide such an experience. Also it depend of the content, products, target etc… no need for such a thing for everything of course …
Also I’m not talking about experiments they no way experiments is interesting for people except for an overage for design only without goal except that one “design”… I’m talking about “immersion”, “user experience” where the people is actor inside.
But Flash was not good for SEO that I agree… and alternative like Adobe Edge Animate or Hype 3 pro is cool but this is limited…