New forum member here, just trying out Pinegrow (along with a stack of other apps) to see if I can inject a bit more speed into my hitherto hand-coded workflow (using Coda). (Of all the apps I’ve tried so far, the clear winners are Webflow and Pinegrow, but I’m not about to hand over $420 USD per year for the luxury of having “unlimited unhosted projects” with Webflow, so I’m liking the look of Pinegrow!)
Interesting discussion! My first reaction (as both designer and developer) was, this sounds confusing. I’d prefer just one app, adding any technically feasible designery features you can, while maintaining complete round-trip editing. However…
My second thought was, the two-app strategy might work if the new app was marketed as a design and prototyping app—that is, it’s a useful first step in the Pinegrow workflow (for everyone), where you can very quickly mock up a nice prototype (including interactivity and even animation), and then, once the design is approved, export it to HTML/CSS for further development. It’s not ideal maybe, but if the apps appear to fulfil completely different stages of the workflow (regardless of sharing a codebase under the hood), then the customer knows not to expect round-trip editing between the two apps.
From a design perspective, the interface and usability of this new app is going to have to be top-notch to compete with all the design apps out there… from oldies like Illustrator, to Affinity Designer, and newer prototyping apps as well. That’s just to woo designers over. (No small task methinks!) From there, the benefits are, one company making the tools for both designer and developer, with a consistent visual language between the two. (I could probably be wooed. )
As for names, I have to be honest… ‘Pinegrow’ didn’t appeal to me at all. It wasn’t until I read your homepage that I started to get excited, thinking ‘these people actually get it!!’ Perhaps the name will grow on me. In any case, you seem to have a bit of brand recognition now, so I’d stick with it across the apps, rather than introduce any new, cutesy names. Something like Pinegrow Designer and Pinegrow Developer. (Or, if you fancy a bit more alliteration, Pinegrow Prototyper, and Pinegrow Producer. Hmm… no, on second thoughts, now it’s sounding like you produce plantation timber.)